COMPANIES
Benefits for businesses and the tourism sector
New business opportunities
Grow your business in a connected, visible and opportunity-ready València. Access tools and data that help you better understand visitors, identify emerging trends, improve your offering and strengthen your presence within the PID València ecosystem.
Promote your products and services more effectively and reach new audiences
PID València provides access to national-level promotion and marketing tools that help increase your visibility, showcase your products, experiences and special offers more effectively, and engage with visitors in more relevant and meaningful ways.
The Professional Portal, provided through SEGITTUR's Intelligent Destination Platform and accessible via PID València, is a web application designed to support the management and promotion of tourism businesses. It enables companies to register, update and manage information about their products, services, experiences, offers and events.
Assess your company's level of digital maturity
The Digital Maturity Index is a tool used to measure the digital maturity of tourism SMEs. It serves as a catalyst for sector-wide digital transformation initiatives while also helping to identify significant differences in levels of digitalisation across business types and geographical areas.
Access strategic destination data
The Destination Performance Dashboard for Businesses provides key insights to help companies make informed decisions about their participation in the destination's tourism ecosystem.
• Provides businesses with access to destination tourism indicators and PID performance metrics, both at an overall level and broken down by tourism sector.
• Enables businesses to analyse data based on variables such as visitor profile, seasonality, geographic origin and consumption preferences.
• Allows businesses to monitor engagement with their products and services across PID channels in all destinations where they are present.
• Enables businesses to monitor their visibility and performance across PID channels in the destinations where they operate.