NEWS
PID València presents its Smart Destination Platform to the city’s tourism sector
The València Smart Destination Platform (PID València) held its official launch event on 15 June at La Harinera, bringing together representatives from public authorities, technology companies, specialist organisations and professionals from the tourism sector to learn about the progress of a project designed to support the city’s tourism management.
Launched by València City Council in collaboration with SEGITTUR, the platform was created to integrate information from multiple sources and support efficient, sustainable and data-driven tourism management. During the event, the project’s strategic vision was presented, several features already incorporated into the platform were demonstrated, and a forum for discussion on the future of smart tourist destinations was held.
A commitment to the destination’s digital transformation
The official opening was attended by Paula Llobet, the councillor responsible for Tourism, Innovation, Technology, the Digital Agenda and Investment Attraction at Valencia City Council, who highlighted the importance of digitalisation as a tool for improving the planning, sustainability and competitiveness of tourist destinations.
Next, José Pinedo, Project Manager for the Smart City and Data Management Service at Valencia City Council, presented the PID València strategy, explaining how the platform will enable the centralisation and analysis of information in real time to improve decision-making, optimise available resources and provide a better service to visitors, businesses and the public alike.
Use cases that demonstrate the platform’s potential
One of the highlights of the day was the presentation of various use cases developed as part of the PID València project, which provided a practical demonstration of the platform’s capabilities and the possibilities offered by tourism intelligence when applied to destination management.
During this session, solutions for monitoring visitor flows, data analysis tools and various technological developments aimed at improving tourism management were presented. The project’s communication strategy was also unveiled, along with the tools planned to make the platform more accessible to the public, visitors, businesses and institutions.
This session featured José Luis Martínez Pérez, Architecture Software Manager at Nealis Tech; Odín Fernández, Head of IoT and 5G at Vodafone Business; and Alberto López, CEO of Ideanto, who showcased various technological developments integrated into the Valencia Smart Destination Platform and the communication and training plan associated with the project.
A space for sharing experiences and challenges
The day continued with the round-table discussion “Challenges and Opportunities for PID València”, moderated by Alberto López, CEO of Ideanto, with contributions from Ernesto Faubel, head of the Smart City and Data Management Service at Valencia City Council; Emilio Alonso, from the Tourism and Internationalisation Service; Tono Franco, managing director of the Visit València Foundation; and Marta García, head of the Historical and Artistic Heritage Department at València City Council.
During the discussion, participants addressed some of the main challenges facing tourist destinations in terms of digital transformation, the value of data in improving planning and resource management, and the importance of collaboration between public authorities, businesses and organisations in promoting a sustainable tourism model adapted to local needs.
A project to build the tourism of the future
The event concluded with remarks by Laura Flores, Director at SEGITTUR, and Manuel Herrero, Head of the Innovation and Digital Agenda Department at València City Council, who highlighted the role of projects such as PID València in accelerating the digital transformation of tourist destinations and promoting coordinated, people-centred management.
The launch of PID València marks a new milestone in the development of an initiative that will continue to evolve with new features and services aimed at improving tourism planning, optimising decision-making and strengthening collaboration amongst all the stakeholders that form part of the city’s tourism ecosystem.
With this project, València City Council reaffirms its commitment to innovation and to the use of technologies that support a sustainable, competitive destination equipped to tackle the challenges of the future of tourism.