EVENTS
Launch event
Official launch of the Valencia Smart Destination Platform
SMART DESTINATION PLATFORM
PID València
Building La Harinera. c/ Juan Verdeguer, 30
15 June 2026. 09:00 – 12:30
On 15 June, Valencia City Council officially launched the Valencia Smart Destination Platform (PID Valencia), an initiative promoting a new model for a smarter, more sustainable and better-connected tourist destination.
Based on the use of advanced technologies, data and innovation, the Platform will help anticipate future challenges, improve destination management and create new opportunities for businesses and professionals in the sector.
PID València was established to enhance the experience of those visiting the city, strengthen the competitiveness of Valencia’s business and tourism sectors, and promote balanced development for Valencia and its residents.
The event brought together companies, start-ups, sector organisations, public institutions and stakeholders from the innovation ecosystem, who were able to gain first-hand insight into the key aspects of the project and the opportunities it opens up for the future of Valencia.
EVENT
PROGRAMME
Presented by: Belén Hidalgo Ferrer
Specialist Lead | T&T OPERACIONES GSP en Deloitte
09:00 – 09:30
Doors open and welcome. Attendee registration, distribution of badges and information packs, support from the organising team for guidance and access control, and welcome coffee
09:30 – 09:50
Official opening
Introduction to the conference and official opening of the event, with an address by Paula Llobet, Councillor responsible for Tourism, Innovation, Technology, the Digital Agenda and Investment Attraction at València City Council.
09:50 – 10:20
Keynote presentation – PID Valencia Project
Strategic overview of the project, including its context, challenges, objectives and the overall approach to the València Smart Destination Platform. José Pinedo, Project Manager for the Smart City and Data Management Service at València City Council.
10:20 – 10:50
Coffee Break
10:50 – 11:30
Use cases and demonstrations of the Valencia Smart Destination Platform
Challenges in managing crowd flow analysis and overcrowding in public space occupancy
The use of data and tourism intelligence to monitor, forecast and manage visitor flows.
- José Luis Martínez Pérez, Architecture Software Manager de Nealis Tech
- Odín Fernández, Head of IoT and 5G at Vodafone Business
Communication, outreach and training at PID València
How will the project be publicised to the public, visitors, businesses and organisations?
- Alberto López, CEO of Ideanto
11:30 – 12:20
Round-table discussion: “Challenges and Opportunities for the PID València”
Moderator: Alberto López, CEO of Ideanto
- Ernesto Faubel, Head of the Smart City and Data Management Department at Valencia City Council
- María José Vivó, Head of the Tourism Department at Valencia City Council
- Tono Franco, Manager of the Visit València Foundation
- Marta García, Head of the Historical Heritage Department at Valencia City Council
12:20 – 12:30
Closing ceremony
- Laura Flores, Head of Business Development and New Technologies at SEGITTUR
- Manuel Herrero, Head of the Innovation and Digital Agenda Department at Valencia City Council
VIDEO
PHOTO GALLERY
